SAP NOW AI Tour Brussels 2026

Discover how the latest SAP innovations—including Joule, SAP Business AI, Cloud ERP, Business Data Cloud, and SAP Business Technology Platform (BTP)—are helping organizations accelerate digital transformation.

Meet the SOA People team throughout the day to discuss your business challenges, explore real-world use cases, and discover how we help organizations maximize the value of their SAP investments.

⭐ Join our exclusive Roundtable

From Innovation to Business Impact – Learn from our SAP Innovation Award-winning AI project

Thursday, October 22 | 11:40 – 12:10 CEST
Roundtable 2 – Meet the Expert

Speaker: Dr. Tamas Szirtes
Group Innovation Director, SOA People

Artificial Intelligence is transforming SAP-driven organizations, but many initiatives still struggle to move beyond experimentation and deliver measurable business value.

During this roundtable, Dr. Tamas Szirtes will share practical insights on how organizations can embed AI into SAP processes, identify high-value use cases and successfully scale innovation.

At the heart of the discussion will be the real-world experience of Promocean, whose AI-powered procurement project with SOA People was recognized with a global SAP Innovation Award.

A concrete AI success story

Discover how Promocean achieved:

• 63% process efficiency gain in procurement
• ROI within one year
• Implementation in just four months
• Recognition with a global SAP Innovation Award

Beyond the technology, Tamas will share the key lessons learned from the project and explain how companies can move from an AI idea to a scalable solution that delivers tangible business impact.

👉 Join the roundtable and discover how to turn SAP Business AI into real business value.

Event Agenda

Visit SOA People during the event to discover how AI, Cloud ERP, data, and intelligent automation can help your business move faster, smarter, and more efficiently.

👉 Book a meeting with our SAP experts.