Kubota' sales strategy revolutionised thanks to SOA People, using SAP Customer Engagement & Commerce solution

SOA People helped the agricultural manufacturer with an innovative implementation of SAP Cloud solution. Kubota has now a highly industrialised and accurate sales tool for the dealers to use, keeping Kubota abreast of the competition, a fully mobile product configuration platform that integrates with Kubota’s SAP ERP systems.


Kubota has a large network of around 1000 dealers who distribute Kubota products across Europe, some complex internal processes and had launched a strategy to expand its European agricultural market (including investment in a new factory, product range and marketing and sales strategy).


Kubota wanted to achieve an end to end solution covering the whole spectrum from campaign lead management to quotation and pricing configuration. They wanted to capture, in one single system, all customer related information with the right level of data segregation depending on who was accessing it and for which level of granularity.


  • A highly industrialised and accurate sales tool
  • Keeping ahead of the competition
  • A platform for growth

The dealers and sales teams are very happy as they wanted SAP Product Configurator for months. There was a lot of anticipation for it, and now they are motivated to use it. The feedback is that it is very user friendly and intuitive

Renaud Lissowski, Project Manager, Kubota

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