Global digital performance display company Criteo supports its growth with SAP ERP, along with SOA People

The technology company turned to the SOA People to help in the implementation of SAP Business All-in-One to support its rapid growth


Criteo is a global digital performance display company, worldwide leader. Its innovative technology allows to provide the most relevant advertising campaigns on the Internet.


Criteo wanted to apply the worldwide recognized SAP Best Practices to establish solid foundations to support the strong growth. The goal was to quickly deliver key functionalities:

  • Workforce Management and HR organization
  • Management of financial information
  • Obtaining financial and HR analysis and reporting, production of reliable results in the audit framework or in case of an IPO.


  • Centralization of data
  • Homogenization of processes
  • Increased operational efficiency
  • Visibility on purchases
  • Threefold reduction in monthly closing time

"We are now evolving on a single database and all modules and subsidiaries are now integrated into one system."

Thierry d'Haillecourt, Infrastructure & Finance Project Director, Criteo

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