Bridgestone manages customer credit risk dynamically with the right SAP resource tools

Bridgestone uses almost the full portfolio of SOA People’s SAP Credit Management Suite for its credit related work. From risk management to credit insurance and dispute management, this suite of software gives Bridgestone the tools it needs to ensure professional internal risk management to enable its sales force to achieve their business goals by being able to rely on objective risk assessments.

About

Bridgestone EMEA (Europe, Middle East & Africa) with the headquarter in Brussels, Belgium, is an important regional subsidiary of Bridgestone Corporation the world’s largest tyre and rubber company based in Tokyo, Japan. Bridgestone EMEA runs a R&D center, 12 manufacturing plants and branches in more than 35 countries with over 18.000 employees. The sales branches Bridgestone Europe NV/SA, Niederlassung Deutschland in Bad Homburg vor der Höhe, Bridgestone Europe NV/SA, Zaventem, Niederlassung Spreitenbach near Zurich and Bridgestone Europe NV/SA, Niederlassung Österreich in Vienna together as Central Region (BSCER) are covering the most important market in Europe.

Challenges

Bridgestone started working with SOA People (formerly cormeta) in 2006 when it was looking for a set of online tools that would support the work of its credit management team. The target was to better control and reduce the credit risk around its growing customer base while operating in a seasonal market, where bankruptcy, restructuring and immense industry changes makes for an unpredictable business environment.

The former workarounds involving Excel used for a number of years were not efficient anymore. As a consequence Bridgestone was looking for a fully SAP-integrated system that would be able to fulfil the requirements and support the credit management team effectively.

Benefits

  • Credit Management Suite of tools enables the credit management team to work more effectively and efficiently
  • With complete information on customers’ creditworthiness. Bridgestone can now make better, faster decisions based on credit risk
  • The Credit Management Suite is fully integrated with SAP and gives Bridgestone effective support of time-critical decisions
  • Bridgestone can now manage credit risks as they grow and evolve, taking into account environmental changes

“To transform your business successfully you need to change your perceptions. For that you need the right tools that will support you for inevitable changes in the market. SOA People provides us with a fast, flexible and easy-to-use set of solutions. 100% aligned to SAP, it enables us to optimise our credit management processes and supports us in exactly the way we need it as we grow.”

Christian Bartnitzki, Regional Credit Manager, Bridgestone Europe NV/SA, German Branch

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